Design your blog layout for the best usability and search engine optimization at the same time. The best usable blogs do not exclude search engines.
STEP BY STEP
Decide on left aligned versus centered. 68% of internet users have a screen resolution of either 1024×768, 1280×800, or 1280×1024, so obviously people are using larger monitors. You can take advantage of larger screen resolutions by using a center layout. Just design an adjustable layout so your blog is viewable on smaller screen resolutions. Visitors hate to scroll horizontally.
Pick the number of columns. Pick either a two column or three column layout. Make sure your content column isn’t too wide. Thinner content columns make for easier reading.
Position your content. Tests show the best column for the blog post content is in the center. Visitors look for menu items and other action items in the left and right columns.
Outline your blocks. Examples: Social bookmarks, forms, blogrolls, categories, etc.
Split test different layout variables. Use a free split tester at Adwords.Google.com. Use the a/b tester if you are just starting your blog. It lets you test entirely different layouts and is meant for lower traffic blog pages.
Pick a color theme.
- Follow The Design of 3 Rule. Don’t list too many items in a row or column because it overwhelms the eye.
- Lookup Stomper Net’s free tool called Scrutinizer to design your blog for the best eye focus.
- Don’t use too many glitter like graphics or animations that will distract the visitors from reading your blog. Flash is ok if used minimally.